Social Media for Dealers

A resource from HuebnerPetersen's Dealer Marketing Services

November 29, 2011 • 1:15 pm 0

RVIA is getting social!

RVIA Expo in Louisville

It’s that time of year again — time for the big RVIA Louisville show. A week of checking out all the new products and getting sneak peeks for what the industry has in store as we all head into 2012. With so much excitement and change literally under your nose, you’ve got the perfect opportunity to update your social media program based on all the new things your learn and see. Here are a few ideas to get you started, but keep in mind that the options are endless.

1.  Write a blog post about the updated “green materials” and aerodynamic profiles you see in the 2012 product

2.  Post pictures of the most impressive new units (and their interiors) on your Facebook page

3.  Twitter positive quotes & ideas from the Outlook Breakfast

4.  Make LinkedIn connections with the different people you meet

5.  Take pictures of new units you’ll soon have at your dealership, make a gallery on Flickr or share teasers on your Facebook page

6. Blog about what makes you most excited the upcoming 2012 product and what it means to your customers.

RVIA is all about the changes and new products. Make sure you use this opportunity to share all the excitement you have for the upcoming year with your customers!

Filed under: Quick Tips, , , , , , , ,

October 20, 2011 • 11:45 am 1

Friend Collecting.

This whole blog is about social media – specifically social media for RV dealers. There are articles that show you how to reserve your name, why pictures are engaging and why the heck you should consider using Twitter. All of these posts are geared to help you succeed, help you move forward and most importantly to help you build a strong social media strategy.

But, (there’s always a but, isn’t there?) it’s easy to get caught up in the numbers game. It’s easy to try to track down as many followers as you can hoping that they’ll engage in your brand – meaning you’re going for quantity not quality. At the end of the day, the goal of social media isn’t to collect followers, it’s about collecting the right followers. The people you want to reach are online — somewhere — and it’s only a matter of finding and engaging them.

When you find your Twitter Direct Message full of irrelevant notes and your Hidden Posts on Facebook chalk full of random offers it’s a sure sign that you’re playing on the wrong side of the numbers game. While the breadth and size of your social media network can potentially be beneficial for spreading the word, building up your name recognition and customer base, most of the time it isn’t.

So, what’s the solution? Spend your time connecting with current customers that can benefit from what you’re offering, past customers that want to engage and future customers that don’t know what they’re missing. Stay on target and don’t let the number of followers be an indication of your success.

*Image Credit: FindYourSearch

Filed under: Quick Tips, , , , , ,

September 15, 2011 • 2:56 pm 0

Top of the class.

With the content, ideas and how-to’s piling up here at RVsocialmedia.com we thought we’d revist our top posts, the things that readers are finding the most helpful and our favorite posts! Enjoy!

Finding Who to Follow – It’s Easy!

Looking for people to follow (and getting them to follow you back) can be a daunting task. We’ll help you figure out where to start and give you practical tips to get you going!

3 oft-overlooked ways to optimize Facebook

Everyone hits a stalemate with Facebook every now and again, here are three simple tips you should be incorporating into your Facebook strategy to make sure your staying at the top of your game!

Time to get your hands dirty

Staying active in your social media programs is the cornerstone of any good social media advice and the only way you’ll ever be successful. Jump in there and get a little dirty!

Getting the most out of Twitter

Outside of Foursquare, Twitter seems to be the one platform that most baffles people. Learn why Twitter isn’t all about posting what you had for lunch, but being relevant and engaging.

Facebook Like Buttons

Facebook buttons are everywhere – on almost every webpage you visit. What they are, why you should use them and how they can help spread the word about your dealership!

 

Filed under: The Basics, , , , , ,

June 28, 2011 • 7:48 am 2

Social Media Quick Tips

Below is the second installment of the presentations we gave at Jayco’s Homecoming last week! This presentation runs you through quick tips and information in regards to social media and your dealership’s strategy. Again, if you have questions, would like more information or want us to address a specific topic please leave a comment below!

Filed under: Step-by-Step, , , , , , ,

May 13, 2011 • 10:49 am 0

Did you go social with the Blue Tag?

Jayco's Blue Tag Sales Event!

Jayco’s annual Blue Tag Sales Event isn’t over and here at Jayco Dealer Marketing Services we are using social media to build excitement around the event. Below are just a few ways we are using social media to reach customers directly:

  • Announcing Blue Tag Giveaway winners on Facebook and Twitter
  • Posting friendly reminders about the Blue Tag Sale to all of our fans and followers
  • Adding pictures of the Blue Tag Giveaway prizes
  • Engaging customers in conversations about camping and the Blue Tag Event

For examples of how we’re using social media, check out our pages:

Jayco’s Facebook Page

Jayco’s Twitter Page

Jayco’s YouTube Page

As a participating dealer, this is the perfect time for you to build Blue Tag buzz using social media. We’ve got a few ways you can take your event to the next level:

1.  Add an “event” on your Facebook Page for your Blue Tag Sales Event

2.  Add Blue Tag graphics to your Facebook Page and your website

3.  Post your Blue Tag TV Commercial on your YouTube page and then link back to it on your Facebook page

4.  Tweet about Blue Tag timing, Blue Tag inventory specials, Blue Tag giveaway, etc

5.  Digg or Stumble Upon on the Jayco Blue Tag landing page and your Blue Tag web pages

6.  Post photos of your Blue Tag setup, Blue Tag inventory specials, and/or Blue Tag graphics to your Facebook Page or Flickr page

7.  Blog about your Blue Tag Sales Event and the exciting giveaway

8. Post on your Facebook and Twitter accounts about the Blue Tag Giveaway and link to the Giveaway registration page at Jayco.com/bluetag

Now is the best time to get customers excited about the summer camping season! With Blue Tag in full swing, you’ve got plenty to post about!

Filed under: Facebook, The Basics, Twitter, , , , , , , ,

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This information is brought to you by HuebnerPetersen's Dealer Marketing Services and Front Lines Marketing Programs. Please visit http://HuebnerPetersen.com for further information.

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