With all the time and hard work you put into your dealership’s social media efforts it’s definitely worth doing everything you can to get social media exposure. There are some easy ways to make your RV dealership’s social media efforts more “findable”. Here are some quick things you can do to make sure you’re accessible to your desired audience:
1. Add yourself to Twitter directories
There are Twitter directories setup to help customers find businesses and people who match their interests. Taking the time to make sure your dealership is listed is important. Once you setup a Twitter account and start tweeting, make sure your dealership’s Twitter is listed on Twellow. Twellow searches through Twitter profiles for keywords that are in profiles (like camping, RV, outdoors, travel, etc.). To get listed under the correct categories, make sure your profile is complete and has keywords that work for you (AND, if you can’t find yourself on Twellow, submit yourself here).
In addition to Twellow, get your dealership listed on wefollow. At wefollow users can browse categories, do a search, and find people to follow. With wefollow, you have to manually add you Twitter account to the directory. Add your RV dealership under categories like (like camping, RVing, travel).
2. Integrate social into everything
Let people know that your RV dealership has gone social! Add your Facebook page and Twitter username to your business cards. Put a “Follow us on Facebook” call out on your website. Make sure there is an RSS feed button on your blog. Make a social email signature that links to your Facebook/Twitter/blog. List your Twitter and Facebook addresses on direct mail pieces and giveaway items. Let your customers know that they can find you where they do their social networking!
3. Submit your blogs
If you start a blog at your dealership (which we highly recommend, here and here), make sure you get it listed in blog directories. Setup a profile on Technorati, a blog directory, and claim your dealership’s blog. Visit Google Blogs and submit your blog. Make your blog as searchable as possible!
4. Claim your Facebook name
Once you have 20 fans (or “likes) on Facebook, you can claim a vanity URL for your Facebook page. Rather than the long URL Facebook assigns your dealership, you can specify what you want the URL to be. Make it http:///www.facebook.com/anynamerv Simply visit here to get this done. This will make it easier to share your Facebook page, and easier for fans to remember.
5. Participate often
More than anything else, being active and consistent on your social media sites will get you the most exposure. Participate in conversations and provide insightful comments/writing/ideas/tips. Don’t be sporadic, be disciplined and driven. The more you participate, the bigger your following will be and the more presence you will have!
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Filed under: Step-by-Step, Strategy, Blogging, facebook pages, Getting started, Google, how to, promotion, Resources, RSS, rv dealership, social media, social media presence, tools, Twitter
