With this new year, and the season of resolutions, we challenge you to set social media goals for 2012. Whether you are already cruising along or you hardly know where to begin, it’s a great time to set goals for how your dealership wants to use social media. Here are some tips on setting and accomplishing your 2012 social media goals:
1. Be specific. The more specific you are, the more focused you will be. Don’t just say, “I want to use social media more”. How do you want to use it? What relationships do you want to build? Where should you focus your attention? When you have specific goals for your dealership it will be easier to keep on track.
2. Aim high. Don’t be afraid to shoot for the stars. If you are just starting with social media for your dealership, you will find that once you get the ball rolling, it can really take off. When you are persistent in your social media habits, then it won’t be hard to reach those lofty goals.
3. Write it down. They say that 97% of people who do not write down their goals fail to complete them. Don’t just verbalize your goals. Once you have it written down, share it with your team. Let everyone know your social media mission for 2012; then they can help you work toward accomplishing that goal.
4. Make it a habit. Once you have your goal, practice it every day. Even if you aren’t posting something every day, be checking to see what people are saying. Get in the habit of getting on your social media daily.
5. Use good judgment. When you set out trying to accomplish new goals for social media it can be very easy to get caught in the spamming web. It is something we always stress: Do not resolve to posting quantity over quality. Make sure that what you are saying is important and pertinent. For example, if your goal is to post onto Facebook x number of times per week, great! But don’t tell your followers what you had for lunch because you can’t think of anything better to say.
Once you have your social media goals identified, go for it! Jump right in and start talking. It might be very helpful for you to go back and look at some of our previous blog posts to get ideas. If you follow these tips in setting your goals, you are already starting 2012 off right.
photo by Nico Soler
Filed under: Quick Tips, 2012 social media, Getting started, Goals, social media strategy
