Goals Matter! Whenever you’re doing any kind of marketing, including social media marketing, you need to have a clear understanding of what you want to achieve. When thinking about your dealership’s social media there are 5 important things to keep in mind that will help you make your goals ‘S.M.A.R.T’.
S = Specific
M = Measurable
A = Attainable
R = Realistic
T = Timely
Be Specific:
When stating your goal, make sure it’s very clean and states exactly what you expect. You can achieve this by answering the Who, What, Where and Why.
- What: What are you trying to accomplish with social media? Get fans? Find followers?
- Why: Specific purpose or benefits you’re hoping to achieve. Are you trying to get more on site traffic? More web traffic?
- Who: Who needs to be involved?
- Where: Does your goal take place in a specific area? Facebook? Twitter? YouTube?
Measurable:
Social media goals need to be measured. It can be anything from: “We need to sell at least 5 units with this promotion” or “We need to reach XX number of people”. To effectively measure, you’ll need to track your efforts.
Attainable:
Make sure to set your goal at an attainable level. To get 1 million video views isn’t an attainable goal. To get 10-25 “likes” on Facebook is something more realistic.
Relevant:
Does this goal make sense for your dealership? Do your social media efforts fit with the overall direction of your dealership’s marketing?
Timely:
When are you going launch your social media campaign? When should you have it completed? If your answer is more than a year or two, you should break it up into smaller attainable goals. What could you accomplish in 6 months?
Learn more about SMART goals here.
Filed under: Quick Tips, Facebook, Getting started, marketing goals, marketing measurement, setting goals, SMART, SMART goals, social media, social media measurement, social media strategy, Twitter
