One of the biggest mistakes made by RV dealers when starting out with social media is talking without taking the time to listen. Social media is all about creating a real relationship between your RV dealership and your customers. These types of relationships can’t be fostered when one party does all the talking.
A recent blog post by Eric Harr, “Myth: To Be Heard, Talk. Truth: To Be Heard, Listen.” is full of great information on the importance of listening. In his post Eric details the ways in which you can spend more time listening and still be heard. Here are some of our favorite points:
1. 80/20 Rule - You should be 80% listening and 20% talking. It’s hard to write back or produce valuable content if you’re not listening to what your customers are saying.
2. Quality Counts – Don’t stop talking completely, but when you do respond, make sure what you’re saying is valuable and engaging.
3. Listen to Learn – You should be listening to your customers so you can know better how to improve their lives. You’re building loyal followers by offering information that makes them feel special or is valuable o them.
4. Get Personal – Ask questions about your customers. Make them feel like they are in a personal conversation with you. Social media is a great tool for making mundane conversation personal. Find out about your customers and engage them in conversations that apply directly to them.
5. Caring is Sharing – If you make people feel like you care about them, they’re more likely to spread the word about your dealership. And, we all know that it’s hard to beat good word of mouth.
Filed under: Quick Tips, article, building relationships, dealer marketing, engaging customers, getting personal, Listening
