Once you have developed your social media goals for 2012, building a social media calendar will help make sure you will stay on track. Like traditional marketing, in social media marketing you have to be organized. If you take the time to plan out what you want to say and when you want to say it, your social media goals will more achievable.
Start by thinking about the important dates coming up at your dealership. Maybe you have an annual sales event or you’re headed to a big RV show. You need to plan out how you will use social media during that time period to alert your customers and drive traffic. Social media is the perfect vehicle for gaining attention leading up to your sales and events.
Beyond sales, RV shows, and local events, be thinking about the seasons when you plan out your social media calendar. In the spring start posting about places to visit and fun things to do while camping. You want to get people excited about the camping season. When winter comes give tips on how to winterize.
On a calendar, mark down all of your dealerships upcoming events. Then, mark down one topic idea for a blog post per week (thinking about events and seasons). If you’re ambitious, go put your topics on specific days and challenge yourself to come up with two per week. Putting ideas on paper and on a timeframe will up your chances of actually writing about key topics at the appropriate times.
If you develop a social media calendar for your dealership, it will help you follow the “Quality Rule” that we continually stress. With your calendar you can avoid the stress of trying to come up with something to say at the last minute.
If you are serious about using social media for your dealership, a calendar is an easy way to stay on track and get organized. Happy planning!
photo by danielmoyle
Filed under: Strategy, blog topics, calendar, Getting started, organization, social media strategy
