I know, I know, it’s hard to come up with quality content for your blog/twitter feed/Facebook page/YouTube channel. I really do know. There’s a few ways to make it easy, but here’s the easiest trick of all! Find great content that others have put together and feature it or link to it (just make sure to give credit to the original creator).
Need an example?
In May 2010, Jayco began rolling out “Inside Jayco” web videos. Each edition will provide a in-depth and customer centric look at different core Jayco products and practices. It’s a fun way to give customers an inside look at Jayco! As a Jayco dealer working to connect with customers, this is great content to use on your sites! Post the videos on your blog (YouTube provides you an “embed” code that you can paste into your blog) and then link to your post on Facebook and Twitter (you can also post the videos directly to Facebook).
The “Inside Jayco” Jay Feather video is hot off the press (or hot off the camera!) — it’s brand new and ready to share with your customers!
Jayco will be introducing new “Inside Jayco” editions throughout the summer months. When you’re having a slow day, this is an easy way to generate some quality content! Subscribe to Jayco’s YouTube channel and follow Jayco on Twitter or Facebook to stay up to date!
Filed under: Blogging, Jayco, Video, what to write, active audience, blog content, blog videos, Blogging, content, customers, embed video, facebook post, Inside Jayco, Jay Feather, Jay Feather video, Jayco, Jayco dealer, Jayco Jay Feather, Jayco RVs, Jayco videos, RV blog, rv dealer, rv dealership, RV social media, writing, YouTube
June 17, 2010 • 6:00 am 0
SEO, another reason to blog.
We’ve talked before about why your RV dealership should have blog. We’ve covered the points about sharing knowledge and building content. BUT, there’s another powerful reason your dealership should be blogging. It helps with search rankings. Yup, those all-important Google/Bing/Yahoo listings.
Having a blog helps your RV dealership gain more exposure and earn better rankings in search engines, organically. (Any Internet “guru” will tell you – a high rank on Google is a very good thing). Incorporating a blog into your dealership’s website will give you the opportunity to positively impact your website’s search rankings. Additionally, Hubspot reports that small businesses that blog see 55% more website visits, 97% more links to their website, and 434% more pages indexed by search engines than their competitors who don’t blog.
Why does blogging help with SEO (search engine optimization)?
Focus & expertise
Search engines give credit to websites/blogs that focus around a particular topic. Consistently posting about travel, RVing, or camping will create a focus for your blog/website that search engines will pick up.
Fresh content
Blogs lend themselves to frequent posting. Posting 1-2 weeks is enough to keep your blog current and “fresh”. Search engines give credit to new and updated content.
Links
It’s easy to add links to blog posts to illustrate points and enhance stories. AND, create good content and others will link to you. Inbound and (to an extent) outbound links help boost search engine rankings.
Comments
Most blogs (and your dealership’s blog should) leave room for visitor comments. Soliciting comments and replying to comments help beef up blog visibility. Additionally, browsing others’ blogs and participating in their “comments” sections (and linking back to your site or blog) lend a helping hand.
Blogs have a wide range of benefits for your RV dealership — boosting your website’s search engine rankings (SEO) is a great reason to give blogging a shot!
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Filed under: Blogging, blog comments, blog content, Blogging, content, Google, Google search, Hubspot, inbound links, outbound links, rv dealership, search engine, search engine optimization, search engine rankings, search rankings, SEO, Small Business, website links