what to write « Social Media for Dealers

July 14, 2011 • 1:58 pm 0

What to post about? Your employees!

There’s one thing that is often overlooked when dealerships think about updating their social media accounts and that is employee appreciation. It never hurts to give kudos to your employees and it makes them feel special when you do it on a social forum, plus it shows your customers that you take pride in the people you employ!

It’s important that you keep your employees paid, but it’s also important to keep them happy. A happy employee will go the extra mile for you, knowing that you take care of them. By giving kudos to your employees and publicly recognizing them, you are accomplishing a lot of things. Among these things you will foster high performance, reinforce desired behavior, create a culture of recognition, improve morale and support your dealerships mission and values.

Here are a few thoughts on things you could recognize your employees for:

Length of service
Above and beyond performance
Retirement
Useful employee suggestions
Employee of the year, month, etc.

Just as you can recognize your employees for their positive impact on your business you can have them help you too. If an employee find a positive review or posts something positive about your dealership, have them link it back to you. The more feedback and links the better!

*Image credit: nitsirk

Filed under: what to write

June 2, 2011 • 1:22 pm 0

Need some sizzlin’ summer topics?

It’s the start of June and with Memorial day behind us we’re officially into summer. That means your in peak RV season (er, camping season) and it’s the best time of year to hype up your social media strategy and posts. Need a few ideas to help get you started? Here are a few to get the juices flowing:

Post each of your employees favorite dish to make or eat while camping in their RV. Include the recipe and information about your employee.
Write up a “must-have” list for your camping first aid kit!
Do a series of posts on your favorite RV accessories and why you love them.
Post about your dream RV road trip and where you would go.
Do a series on the best unknown camping spots in your state.
Write about a staycation, and a local place nearby you like to escape to.
Write about how RV vacations leave a smaller carbon footprint than flying, driving and staying in a hotel!
Talk about your road trip guilty pleasures. Do you keep a bag of chili cheese Fritos or hot tamales with you on the road?
Talk about your very first RV experience and share pictures.
Get personal with your dealership. Talk about what’s new this summer, share information on any new employees or exciting units.

Just a word of caution. You don’t want to sell, sell, sell on your blog. It’s perfectly fine to introduce a new unit or share excitement, but keep it informative and out of sales!

*Photo credit: ctaloi

Filed under: what to write, blog content, rv dealer, summer writing, writer's block, writing ideas, writing topics

October 29, 2010 • 11:45 am 0

Building up your dealership’s content.

Here at rvosocialmedia.com we provide you lists upon lists of content topics for blog posts, tweets or Facebook updates. Why? Because it can be darn hard to come up with ideas day — it’s hard for everyone! Even blogging super powers like Chris Brogan struggle occasionally with finding something relevant to write, which is why he wrote a genius article on “cranking out content”.

Chris covers several key points and/or tips in developing new content and we found that these tips ring true for the RV industry. Mr. Brogan’s tips might help you start “cranking out content” more consistently:

1.) Topic Ideas – Ideas doing spring out from a vacuum, inspiration can come from anywhere. Read books, others blogs, research… Always keep your mind on the look out for something useful to post.

2.) Pictures, Audio, and Video – Add video, photos or an audio file every now and again, making sure to provide great content while doing so. Change things up every so often to really make an impact.

3.) Commit to a Series – When all else fails, commit to a series. I series will have subject matter already laid at your feet. Simply give a brief article for each part in the series and you’ll nail down several post with one stone.

Know that you’re not alone when you feel like you’ve run out of ideas, and always stop by rvsocialmedia.com, we’ll keep churning out topics that you can use!

Filed under: what to write, blog content, Blogging, Facebook, rv dealership, Twitter, writer's block, writing ideas

October 22, 2010 • 1:57 pm 1

What to write, edition #238

The leaves have fallen and the cold weather is setting in. Winter isn’t far off on the horizon and the RV business (for most of the continent) is starting to slow down. It might be the off season, but that just means that it’s time to really focus on your dealership’s social media plan! It’s time to brainstorm and sharpen your social media writing skills! To help you get started (or to help you continue what you already have going) here are a few topic ideas that capitalize on the change of seasons:

What is winterization and why is it important for my RV?
Tweet about openings for service and winterization appointments.
Write about what makes a good storage site for winter.
List out several of the RV storage options available in your area.
List out your best tips for winter camping and or RV traveling.
Make a list of winter RV destinations (Florida!).
What will your employees be dressing up as for Halloween? Any Halloween events going on at your dealership?
Put together holiday (Halloween, Thanksgiving, Christmas) promotions geared specifically for social media.
Provide a list of RV accessories to help your “snowbirds” travel to warmer climates. Offer coupons for a few of them!
Post pictures favorite “RV getaways” for winter

The weather makes it seem like it’s time to hibernate, but it’s not! Even in winter, the social media possibilities really are endless.

Filed under: what to write, Blogging, Holiday writing, ideas, RV social media, snowbirds, what to write, winter, writing, writing ideas

September 21, 2010 • 7:55 am 0

Capitalize on Jayco MASTERS training.

Last night kicked off 2010 MASTERS training at Jayco’s headquarters in Middlebury, IN. The MASTERS program offers dealership owners and their staff a terrific opportunity for hand-on education and community building. Graduating from MASTERS training is a big deal, and it’s something that your RV dealership can capitalize on in the social media realm. Here are a 5 quick ideas for integrating MASTERS into your dealership’s social media efforts:

1. Reply to Jayco’s tweet or Facebook post about MASTERS

Let your audience (and Jayco) know that “We’re on our way, sending 5 guys to Jayco MASTERS”, “We can’t wait to get down and dirty with the new Jayco units!”

2. Keep a MASTERS journal

Tell your audience you’re headed to an in-depth Jayco product review, and take notes. Share your best insights and most exciting discoveries.

3. Blog about what MASTERS is all about

MASTERS is a unique training program and what you get out of the program helps set your dealership a part. You should be proud to be a participant! Tell your audience what MASTERS is, why it’s unique, what your team hopes to learn from MASTERS, and why MASTERS training help equip you to talk about Jayco products.

4. Take pictures

Show how much fun you had with the Jayco family! Take pictures (and maybe even some video) when allowed, and post them to your blog, Facebook page, Flickr photostream, or YouTube Channel.

5. Tweet all about it

Tweet out MASTERS updates from MASTERS! When something interesting comes up, you learn something new, or something exciting happens, tweet from phone! (BUT, don’t overdo it!)

Filed under: Jayco, what to write, Jayco, Jayco RVs, MASTERS, MASTERS training, Middlebury, RV learning, RV manufacturer, RV training, tweet ideas, Video, writing ideas

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Social Media for Dealers

What to post about? Your employees!

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