There are so many ways dealers can utilize social media to promote their dealership. One outlet that is often overlooked is video. Here are three reasons why YouTube should be part of your social media goals and a key player in your social media strategy.
1. The majority of RV buyers do online research before heading into a dealership. Every day, people are surfing the web to explore options before actually heading into a store to purchase, especially on big-ticket items. If you have a video showing the features on one of your best selling campers, people are going to be more likely to come in and see it for themselves. They want to know what to expect before walking through your door.
2. YouTube is the second largest search engine after Google. This means that having a video for your dealership is just as important as having a Facebook page. When a buyer searches YouTube for a great camper, you want to make sure your name comes up. People don’t just want to see pictures of a unit, they want a virtual tour!
3. Having a video shows great customer service. You want to show people that there are friendly, knowledgeable people working at your dealership. Wouldn’t you be more willing to walk into a store if you already knew that the staff had great customer service? Having a video shows the “humanness” of your RV dealership. Video allows you make a connection with your customers before they walk into your dealership!
Making a video for your dealership can be a very easy way, to interact with customers online. When customers know what to expect before they even walk through your door, they’ll be much more likely to stop by your dealership!
photo by ukberri
Filed under: Video, community, engaging customers, social media strategy, Video, YouTube
