Social Media for Dealers

A resource from HuebnerPetersen's Dealer Marketing Services

May 19, 2011 • 12:54 pm 1

How to set-up a Facebook Page.

Here on RV Social Media we talk about how important it is to use social media to connect to your customers and your community. Here is a step-by-step guide on how to set up a Facebook page for your RV dealership and how to effectively use the site.  Now is the time to make sure your RV dealership has a social media page. There are over 500 million Facebook users and these users spend more than 700 billion hours a month on the site. This is an easy way to get exposure, why wait?

Here are 3 quick take-aways from this article:

  1. Set-up your own URL – Once you dealership’s page gets 25 likes  you can create your own URL for the site. An example of this would be: www.facebook.com/rvdealershipname. This makes it easy for your customers to remember your URL.
  1. Follow Up and Take Measure — Facebook Insights is designed so you can see the activity that happens on your page. This is an easy way to measure the success of your RV dealership’s page.
  1. Don’t go it alone — You can assign admins that will have access to your RV dealership’s Facebook page. With this access they can post updates and keep track of the activity. There is no limit on how many admins you can have, so start enlisting help.

Facebook is an easy social media site that you can use to engage your customers. Not only is it easy to use, but you can connect to your customers and your community in new and exciting way.

For the full article and information on set-up/using your RV dealership’s Facebook page, click here.

Filed under: Facebook, The Basics, , , , ,

May 13, 2011 • 10:49 am 0

Did you go social with the Blue Tag?

Jayco's Blue Tag Sales Event!

Jayco’s annual Blue Tag Sales Event isn’t over and here at Jayco Dealer Marketing Services we are using social media to build excitement around the event. Below are just a few ways we are using social media to reach customers directly:

  • Announcing Blue Tag Giveaway winners on Facebook and Twitter
  • Posting friendly reminders about the Blue Tag Sale to all of our fans and followers
  • Adding pictures of the Blue Tag Giveaway prizes
  • Engaging customers in conversations about camping and the Blue Tag Event

For examples of how we’re using social media, check out our pages:

Jayco’s Facebook Page

Jayco’s Twitter Page

Jayco’s YouTube Page

As a participating dealer, this is the perfect time for you to build Blue Tag buzz using social media. We’ve got a few ways you can take your event to the next level:

1.  Add an “event” on your Facebook Page for your Blue Tag Sales Event

2.  Add Blue Tag graphics to your Facebook Page and your website

3.  Post your Blue Tag TV Commercial on your YouTube page and then link back to it on your Facebook page

4.  Tweet about Blue Tag timing, Blue Tag inventory specials, Blue Tag giveaway, etc

5.  Digg or Stumble Upon on the Jayco Blue Tag landing page and your Blue Tag web pages

6.  Post photos of your Blue Tag setup, Blue Tag inventory specials, and/or Blue Tag graphics to your Facebook Page or Flickr page

7.  Blog about your Blue Tag Sales Event and the exciting giveaway

8. Post on your Facebook and Twitter accounts about the Blue Tag Giveaway and link to the Giveaway registration page at Jayco.com/bluetag

Now is the best time to get customers excited about the summer camping season! With Blue Tag in full swing, you’ve got plenty to post about!

Filed under: Facebook, The Basics, Twitter, , , , , , , ,

January 5, 2011 • 7:15 am 0

What you offer matters!

Why should your customers (or potential customers) “find” your RV dealership on Facebook, or “follow” your dealership on Twitter? What are you offering on Facebook or Twitter?  Is it something that actually matters to your customers? If not, they have no reason to build a relationship in these arenas.

Read this shockingly simple observation (and cartoon!) from Tom Fishburne about how you can’t just say “follow us” and not back it up with something!

social media ghost town

Filed under: Strategy, The Basics, , , , , ,

August 26, 2010 • 10:40 am 0

YOU are the expert.

Remember, you're the expert

On this website, we write on a host of social media topics that are relevant to RV dealerships.  We post about topic ideas, getting started on social media, building your dealership’s social media strategy, Twitter tools, and how to write about your dealership’s story.

Even with all the posts on “what to write” and with all of the the tips we throw out there, many RV dealers have trouble building confidence in their social media efforts, and still struggle with fresh ideas for social media content.

Today we’re here to remind you that you have plenty to write about and you should have all the confidence in the world!

Give yourself the credit you deserve!  It’s your dealership, you’ve been successful at selling, maintaining and teaching people about RV’s. You know the in’s and out’s of every unit, the intricacies that set each floorplan apart. You know how to winterize, clean out the holding tanks and extend the awning. You can troubleshoot over the phone and provide the best customer service in your area.

You’re the expert. You.

You know, more than anyone else, what your customers want to hear about, what they want to see, and how you can reach them.

Sure, learning new technologies can have a bit of a learning curve and having instant, social feedback may change the way you operate online, but don’t ever discount the fact that you’re the knowledge-bearer. We’re here to help with all the technical stuff, but when it gets down to the nitty gritty, the most important thing you can supply is your content. And that’s all you and your expert opinion.

*Photo credit: Kevin Collins

Filed under: The Basics, , , , , , , , ,

August 5, 2010 • 7:00 am 0

Your social media questions answered.

It's your turn to ask us your dealer social media questions

It’s your turn!

We get lots of emails and phone calls centered around RV dealers’ specific social media questions and we try to address as many as possible (and we try to do so as quickly as possible!).  BUT, if you have a social media question (or email marketing or Internet marketing, or SEO, SEM question) that hasn’t been addressed or fully covered on this website, this is your chance to let us know (in public)!

If you have a dealer social media question you’d like answered, please post a comment to this post and let us know how we can help.  We’ll be answering questions right here on the website, so stay tuned!  We look forward to covering a host of topics and developing a dealer conversation.

*photo credit: purpleslog

Filed under: The Basics, , , , ,

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