As an RV dealer, you understand the importance of making lasting relationships with customers as soon as they enter your dealership. You do this through your charismatic sales people and the trust they build with your customers. Social marketing should work the same way. Adding a personal touch to your social media outlets can provide a human-element that people are naturally drawn towards. We’re not saying post about what you ate for lunch, but reminding customers that a real human being is behind all those Tweets can add value.
Try posting pictures of your sales people with your new Jayco models. If your dealership is family-owned, add a Facebook picture of your family at the dealership. Encourage your readers to post pictures of their wonderful experiences in your RVs.
Also, Tweets and Facebook status updates can be a great tool to connect with customers on a personal and emotional level. Welcome a new employee publically or post an update about how you just helped a family of five find the perfect RV for their trip to the Black Hills. These little personal touches help you build relationships and rapport with customers before they even walk onto your lot; you’re already a step ahead!
Here are a few easy tips for adding personal touches to your social media sites:
- Use “we” and “us” to add a level of intimacy
- Show emotion to give customers something to relate to, but make sure to find a balance. Too much emotion can be off putting
- Tell stories online. Stories are a powerful way to engage and impact readers.
- Be funny, but a word of caution, be aware that people are easily offended, confused, and mislead. So keep it classy!
- Add posts about exciting updates in your area. Remember to keep it positive! If your local sports team is doing well, congratulate them publicly! The support you show reflects your appreciation for the community your customers live in
*Photo credit: JerryCharlotte
Filed under: Quick Tips, Strategy, Blogging, community, Facebook, getting personal, rv dealer, social media tips
December 11, 2010 • 1:38 pm 0
Missed opportunities?
With social media, you can’t just sit back and hope marketing happens — you have to be active. One of the easiest ways to be active is to respond to the social media material generated by others. When you do this, you increase your search rankings, you make new connections, you generate ideas for your own content, and you share more with your audience (and sharing is what social media is all about!).
So, how do your respond? There are tons of ways! Write a blog post responding or featuring the content, comment on a blog post, retweet on Twitter, respond on Twitter, respond on Facebook, feature on your Facebook page — the list goes on and on.
We’ve scoured this week’s RV social media activity and found some nuggets that your RV dealership could have responded to:
Unique and interesting blog pots
A furry friend in an RV — great place to leave a comment!
Jayco kicking off “Show Us Your Jayco!” photo challenge
Share with all of your Jayco customers!
New product photos
Share new product photos from RVIA on Twitter, Facebook, your blog, or Flickr.
Tweets galore
Industry news
Use articles to link to or generate blog topics and Facebook posts
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Filed under: Strategy, blog comments, Blogging, Facebook, FunRVing, Jayco, RV writing, RVIA, RVWheelLife, Twitter