“Social Media doesn’t have a place in the RV industry.”
Yes, it does. The RV buying demographic is the fastest growing demographic in social media. The demographic with the most activity on social media sites is the 35-44 age range, followed by the 45-54 age range (see more here).
“We’re not into technology at our dealership, we’re old-fashioned.”
People said the same thing about telephones, fax machines, computers, and email. Your customers will expect technology and it’s not going to go away. You can’t bury your head in the sand and be successful.
“It’s just a fad. There’s nothing serious here.”
Wrong again. Social media usage is growing steadily (and rapidly). It’s not just going to die. Many businesses are offering powerful tools and easy access to their customers and building social media expectations. Today’s consumer looks to connect to the brands and businesses with whom they buy from. The world is not going to revert back to “push” advertising (shouting messages at consumers).
“I don’t know how.”
Learn. There are millions of resources to help you figure out social media (this fabulous website being one of them!). Here is a list of the best social media how-to books. AND, if there is absolutely no way you can figure it out, empower someone else to take the lead at your dealership.
Filed under: Statistics, The Basics, Why social media?, Consumers, customers, demographics, Getting started, Small Business, social media, social media presence, the future
