Blogs have been around for a while, by lately, they’ve been popping up just about everywhere. Everyone on the block has been going blog-crazy because it’s an cheap and easy way to express opinions, share knowledge, broadcast breaking news, showcase pictures, and converse with the world. All the ways in which blogs can be used to share information make them very powerful business tools.
Why would an RV dealership start (and maintain) a blog? We have 4 solid reasons:
1. A blog adds life to your website
A blog allows you to have real person talking to your customers (other real people) online. Adding a blog to your website will help inject personality to your site. If you blog with some pizazz you’ll entertain your audience and spice up your customers’ experiences. Start a blog and make it interesting (always ask yourself, would I read this or skip it). Share RVing anecdotes, camping stories, interesting industry & community news, and exciting promotions — and do it with personality.
2. A blog can highlights your dealership’s expertise
You have the power to become a “go-to” information hub for your customers. What is your dealership best at? Service? Parts? Storage? Customer Service? Use your blog to highlight what you’re confident in, what you’re known for, and what you do best. If you provide meaningful and valuable information to your customers they’ll come back. Share your expertise and do with passion (it’ll show!).
3. A blog can help with your search engine ranking
Blogging is an easy way to boost your organic search engine rankings. Want to appear higher on Google search results? A blog will help. Search engines love new content. If blog regularly and you’ll always have new content. You also can benefit by adding keywords into your blog posts. Think of search keywords you want to be associated with and sprinkle those keywords into your blog posts. The more you blog (and the smarter you blog), the more “searchable” your site will become.
4. A blog can boost your customer service reach
A blog is a tool that lets your communicate directly with customers. Blogs create a great opportunity to extend your customer service efforts. There are a million creative ways to make your blog a customer service tool. Encourage customers to comment on posts. Ask them questions and respond back. Tell stories about positive customer experiences. Offer customer appreciate incentives through your blog. Every chance you have to communicate with customers is a chance to showcase customer service.
If those are good enough reasons to get you thinking blog, let us know! We have endless reasons we can share with you! If this did peak your interest make sure to stay tuned, we’ll soon be talking about how to (and how not to) blog!
Need some basic info on blogging? Here are a few quick resources:
What is a blog? (from Problogger)
Wikipedia definition of “blog”
Filed under: Blogging, Small Business, Strategy, Blogging, business, customer service, promotion, rv dealership, sharing, tools
