Social Media for Dealers

A resource from HuebnerPetersen's Dealer Marketing Services

September 21, 2010 • 7:55 am 0

Capitalize on Jayco MASTERS training.

Jayco MASTERS logo

Last night kicked off 2010 MASTERS training at Jayco’s headquarters in Middlebury, IN.  The MASTERS program offers dealership owners and their staff a terrific opportunity for hand-on education and community building.  Graduating from MASTERS training is a big deal, and it’s something that your RV dealership can capitalize on in the social media realm.  Here are a 5 quick ideas for integrating MASTERS into your dealership’s social media efforts:

1. Reply to Jayco’s tweet or Facebook post about MASTERS

What Jayco is saying about MASTERS training

Let your audience (and Jayco) know that “We’re on our way, sending 5 guys to Jayco MASTERS”, “We can’t wait to get down and dirty with the new Jayco units!”

2. Keep a MASTERS journal

Tell your audience you’re headed to an in-depth Jayco product review, and take notes.  Share your best insights and most exciting discoveries.

3.  Blog about what MASTERS is all about

MASTERS is a unique training program and what you get out of the program helps set your dealership a part.  You should be proud to be a participant!  Tell your audience what MASTERS is, why it’s unique, what your team hopes to learn from MASTERS, and why MASTERS training help equip you to talk about Jayco products.

4.  Take pictures

Show how much fun you had with the Jayco family!  Take pictures (and maybe even some video) when allowed, and post them to your blog, Facebook page, Flickr photostream, or YouTube Channel.

5.  Tweet all about it

Tweet out MASTERS updates from MASTERS!  When something interesting comes up, you learn something new, or something exciting happens, tweet from phone!  (BUT, don’t overdo it!)

Filed under: Jayco, what to write, , , , , , , , , , ,

June 29, 2010 • 8:00 am 2

Use any material you can find!

I know, I know, it’s hard to come up with quality content for your blog/twitter feed/Facebook page/YouTube channel.  I really do know.  There’s a few ways to make it easy, but here’s the easiest trick of all! Find great content that others have put together and feature it or link to it (just make sure to give credit to the original creator).

Need an example?

In May 2010, Jayco began rolling out “Inside Jayco” web videos. Each edition will provide a in-depth and customer centric look at different core Jayco products and practices.  It’s a fun way to give customers an inside look at Jayco!  As a Jayco dealer working to connect with customers, this is great content to use on your sites!  Post the videos on your blog (YouTube provides you an “embed” code that you can paste into your blog) and then link to your post on Facebook and Twitter (you can also post the videos directly to Facebook).

The “Inside Jayco” Jay Feather video is hot off the press (or hot off the camera!) — it’s brand new and ready to share with your customers!

Jayco will be introducing new “Inside Jayco” editions throughout the summer months.  When you’re having a slow day, this is an easy way to generate some quality content!  Subscribe to Jayco’s YouTube channel and follow Jayco on Twitter or Facebook to stay up to date!

Filed under: Blogging, Jayco, Video, what to write, , , , , , , , , , , , , , , , , , , , , ,

June 28, 2010 • 1:00 pm 0

What to write: Jayco Homecoming edition

Jayco RV's Dealer Homecoming 2010

Last week’s Jayco Dealer Homecoming in Schaumburg was a blast and a great event to kick off the 2011 model year.  Share some of the excitement and knowledge you gained at Homecoming through your social media activity.  Here’s a quick list of writing ideas taken from Jayco’s 2010 Dealer Homecoming Event:

  • Give a custom preview of the 2011 model year units
  • Share pictures, specs, & insights on the beautiful new Pinnacle
  • Highlights from keynotes: Thoughts on green technology, ramped up production, product improvements
  • Personal highlights: Cruisin’ Lake Michigan, shopping in Schaumburg, chillin’ in your very favorite Jayco unit
  • Dealership highlights: Brag about any dealership awards you may have been presented with at the event and any exciting new models you may have ordered
  • Talk about what new Jayco innovations & announcements mean for your customers
  • Share new info on F&I to help educate your customers
  • Explain to your audience exactly what Jayco Dealer Homecoming is and why it’s so special/unique/important
  • Post lots of pictures from the event

Filed under: Jayco, Quick Tips, what to write, , , , , , , , , , , , , ,

June 22, 2010 • 3:25 pm 0

Jayco dealer homecoming presentation: social media.

Thanks to all of the dealers who attended our social media breakout session at Jayco Dealer Homecoming in Schaumburg. We hope that our presentation provided you with new information and gave you tools that you can integrate into your RV dealership’s social media strategy. Below is are the slides from the presentation. Please feel free to contact us with any questions, we always welcome your feedback!

Filed under: Jayco, Strategy, The Basics, Why social media?, , , , , , , , , , , , , , , , , ,

April 2, 2010 • 2:15 pm 0

Getting social with the Blue Tag Event.

Jayco Blue Tag Sales Event

The Blue Tag Sales Event is Jayco’s biggest sales event of the year.  As the event kicks off, and throughout the months of April and May, Jayco will be using social media to help highlight the event.  At your dealership, there’s a lot you can do with social media to build Blue Tag buzz in your local community:

1.  Add an “event” on your Facebook Page for your Blue Tag Sales Event
2.  Add Blue Tag graphics to your Facebook Page
3.  Post your Blue Tag TV Commercial on your YouTube page
4.  Tweet about Blue Tag timing, Blue Tag inventory specials, Blue Tag giveaways, etc.
5.  Link to Blue Tag inventory specials on your Facebook and Twitter pages
6.  Digg or Stumble Upon on the Jayco Blue Tag landing page and your Blue Tag web pages.
7.  Post photos of your Blue Tag setup, Blue Tag inventory specials, and/or Blue Tag graphics to your Facebook Page or Flickr page.
8.  Blog about your Blue Tag Sales Event

The Blue Tag Event is the perfect opportunity to kick your social media activity into high gear!

Filed under: Jayco, what to write, , , , ,

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This information is brought to you by HuebnerPetersen's Dealer Marketing Services and Front Lines Marketing Programs. Please visit http://HuebnerPetersen.com for further information.

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