Social Media for Dealers

A resource from HuebnerPetersen's Dealer Marketing Services

August 23, 2011 • 11:58 am 0

Claiming your location.

Did you know half a billion people use Facebook? With that type of following, you can assume that a good portion of your customers fall under that statistic. And, with some simple steps and a little strategy you can start reaching them right where they are.  Facebook Places is a great tool you can use to promote your dealership, and with a little set up, it will ensure that the information is accurate and up to date for your customers to access.

The Facebook Places application allows your customers to ‘check-in’ to your dealership and it will be broadcasted on their personal Facebook page, that they visited (or are visiting) your dealership. This is a win-win situation for you and requires only a small amount of work. You may have heard of Foursquare, a similar location based social program, Facebook Places is their version of this type of location based programming.

If your dealership doesn’t have a Facebook Place yet, you can use your smart phone Facebook app to check-in at your dealership and create one. Once your dealership has a Facebook place, there will be a link at the bottom that says ‘Is this your business?” which you can click to begin the verification process.

Claiming your page will require some general information about your dealership, to prevent other people from setting up a page for your dealership. Once you submit the necessary information, you will receive a message stating, “Thanks, your inquiry has been forwarded to the Facebook Team.” You will also receive an email confirming the submission and notifying you to “Stand by as we should be back with you soon.”

For a more detailed description of how you set up Facebook places and a step-by-step process check out Inside Facebook. They have a great resource to get you going and on your way.

Filed under: Facebook, , , ,

July 26, 2011 • 11:46 am 0

Facebook comments – how to use them.

One of the benefits of implementing a social media program at your dealership is the sharing of positive feedback about your dealership. Customers log on and share their experience, the wonderful time the had with their sales guy and the service they received. Most of the time it ends with a “thank you”, and the conversation stops there. But, it doesn’t have to be that way.

Take, for example, LL Bean (the popular clothing company). They have added a “comments” clause to their facebook page:

“How we use your comments on Facebook:
We appreciate your comments, and may occasionally share them with other L.L.Bean customers in our catalogs or on our web site. For any comments that you post, you grant L.L.Bean the right, but not the obligation, to use those comments in any medium, electronic or otherwise. L.L.Bean may use your email address to contact you for administrative purposes related to the use of comments posted on Facebook.

Learn more about L.L.Bean’s privacy policy
http://www.llbean.com/customerService/privacy/index.html“

This policy allows them to use all the comments they receive from customers in future marketing campaigns or as testimonials moving forward. So, what does this mean to you? Take a stab at crafting your own comments policy and get it up ASAP on your social media sites. As you receive comments, keep a file of positive or unique comments that you could use in the future. Get creative, there is no limit to how you can use the comments to benefit your dealership.

 

Filed under: Facebook, , , , ,

May 19, 2011 • 12:54 pm 1

How to set-up a Facebook Page.

Here on RV Social Media we talk about how important it is to use social media to connect to your customers and your community. Here is a step-by-step guide on how to set up a Facebook page for your RV dealership and how to effectively use the site.  Now is the time to make sure your RV dealership has a social media page. There are over 500 million Facebook users and these users spend more than 700 billion hours a month on the site. This is an easy way to get exposure, why wait?

Here are 3 quick take-aways from this article:

  1. Set-up your own URL – Once you dealership’s page gets 25 likes  you can create your own URL for the site. An example of this would be: www.facebook.com/rvdealershipname. This makes it easy for your customers to remember your URL.
  1. Follow Up and Take Measure — Facebook Insights is designed so you can see the activity that happens on your page. This is an easy way to measure the success of your RV dealership’s page.
  1. Don’t go it alone — You can assign admins that will have access to your RV dealership’s Facebook page. With this access they can post updates and keep track of the activity. There is no limit on how many admins you can have, so start enlisting help.

Facebook is an easy social media site that you can use to engage your customers. Not only is it easy to use, but you can connect to your customers and your community in new and exciting way.

For the full article and information on set-up/using your RV dealership’s Facebook page, click here.

Filed under: Facebook, The Basics, , , , ,

May 13, 2011 • 10:49 am 0

Did you go social with the Blue Tag?

Jayco's Blue Tag Sales Event!

Jayco’s annual Blue Tag Sales Event isn’t over and here at Jayco Dealer Marketing Services we are using social media to build excitement around the event. Below are just a few ways we are using social media to reach customers directly:

  • Announcing Blue Tag Giveaway winners on Facebook and Twitter
  • Posting friendly reminders about the Blue Tag Sale to all of our fans and followers
  • Adding pictures of the Blue Tag Giveaway prizes
  • Engaging customers in conversations about camping and the Blue Tag Event

For examples of how we’re using social media, check out our pages:

Jayco’s Facebook Page

Jayco’s Twitter Page

Jayco’s YouTube Page

As a participating dealer, this is the perfect time for you to build Blue Tag buzz using social media. We’ve got a few ways you can take your event to the next level:

1.  Add an “event” on your Facebook Page for your Blue Tag Sales Event

2.  Add Blue Tag graphics to your Facebook Page and your website

3.  Post your Blue Tag TV Commercial on your YouTube page and then link back to it on your Facebook page

4.  Tweet about Blue Tag timing, Blue Tag inventory specials, Blue Tag giveaway, etc

5.  Digg or Stumble Upon on the Jayco Blue Tag landing page and your Blue Tag web pages

6.  Post photos of your Blue Tag setup, Blue Tag inventory specials, and/or Blue Tag graphics to your Facebook Page or Flickr page

7.  Blog about your Blue Tag Sales Event and the exciting giveaway

8. Post on your Facebook and Twitter accounts about the Blue Tag Giveaway and link to the Giveaway registration page at Jayco.com/bluetag

Now is the best time to get customers excited about the summer camping season! With Blue Tag in full swing, you’ve got plenty to post about!

Filed under: Facebook, The Basics, Twitter, , , , , , , ,

February 28, 2011 • 10:34 am 0

Using Facebook to Capture Customers

Click here to read this great post from the Harvard Business Review on how Facebook can be used to connect with customers.  Informative and quick read!

Filed under: Facebook, , , ,

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This information is brought to you by HuebnerPetersen's Dealer Marketing Services and Front Lines Marketing Programs. Please visit http://HuebnerPetersen.com for further information.

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