Social Media for Dealers

A resource from HuebnerPetersen's Dealer Marketing Services

Getting Social with RVIA

We’ve got five easy ways to make your trip to RVIA more “social”

1.  Write a blog post about greener materials & lighter weight units

2.  Post pictures of the most impressive new units on your Facebook page

3.  Twitter positive quotes & ideas from the Outlook Breakfast

4.  Make LinkedIn connections with the different people you meet

5.  Take pictures of new units you’ll soon have at your dealership, make a gallery on Flickr

Use your trip to RVIA to get your customers as excited as you are about the upcoming year and units! Don’t miss any opportunity to share your experience and engage with your connections.

Filed under: Blogging, Bookmarking, Facebook, Twitter, , , , ,

Social Bookmarking 101

Bookmarking 101

Social bookmarking is the easiest way to organize articles you want to read, websites you want to reference later, and videos you want to remember forever.  It’s allows you to view the media you want, when you want.  We could go on and on about what a wonder of organization social bookmarking is, but we’ve already done that (here).

We talked about why you should care about social bookmarking, now it’s time for the how.  Getting setup with social bookmarking is a breeze, and you’ll immediately be amazed at how easy it makes reading, saving, and sharing information.  Here’s a quick guide:

1.  Sign-up

Our social bookmarking platform of choice is delicious (others include Yahoo! Buzz, StumbleUpon, & redditt).  Signing up is easy, simply visit the site, and click on “Join Now!”.  If you have a Yahoo! account, you’ll be ahead of the game, if not, to use delicious, you’ll need to set one up.  Delicious will walk you through setup.  You’ll create a profile.  When creating your profile, think about how you want to be portrayed.  Your bookmarks will be public (unless your specify otherwise), so your username and profile info should fit your business (or personal) purpose.

2.  Add a toolbar or bookmarklet

Bookmarking becomes easy when you just have to press a button and the bookmark is set.  If you install the delicious toolbar (available for  Firefox, Internet Explorer, Safari, and a variety of other browsers) bookmarking will be as simply as point and click, having the toolbar allows you to press the bookmark button on any web page and save that page.  Bookmark anything with the press of one button.  View your bookmarks with the press of another button.  Couldn’t be easier!

3.  Start bookmarking

Get after it.  Find pages you frequent often and bookmark them.  Read news with abandon, bookmark what you can’t read now for later, bookmark what you want to read again, bookmark what gets you riled up, bookmark pages that are valuable resources for your business.  Don’t worry about bookmarking too much, enjoy the freedom and save whatever your heart desires!

4.  Start sharing

Delicious has a built in share feature.  Every time you bookmark a web page delicious gives you the option to send the bookmark to someone else – just add their email address.  No need to print articles for others, no need to copy and paste, no need to save to your computer.  One button to save and share.

Want a little more insight and info on getting setup with social bookmarking?  Check out this quick video explanation from commoncraft:

Social bookmarking is a powerful resource, it can make you a master of organization.  Getting started is easy, and once you’ve figured it out, you won’t be able to picture life without social bookmarks!

Filed under: Bookmarking, The Basics, , , , , ,

Social Bookmarking. Making your life easier.

Declutter with social bookmarking

There is just so much information on the Internet!  How on earth can you keep up with everything, remember what you like, and make sure reading what’s important?  Have you ever wished there was a way to save, search and share the articles, ideas and web pages you find online? Do you wish you had a better way to organize all the information you read?  There is.

Enter “social bookmarking”.  Social bookmarking is a way for Internet users to store, find, and share online media in one online location.  Social bookmarking allows you to save and organize websites, articles, and videos in one location. Why should you care?

1.  Make any computer your own library.

Social bookmarking saves your bookmarks remotely (not on your computer), making it easy to access all your bookmarks no matter where you are.  It’s won’t matter what computer you’re on computers (work, home, library) or what browser you use (Internet Explorer, Safari, Firefox) you can access your bookmarks.

2. Save yourself some time, save a tree, save space on your hard drive.

Social bookmarking allows you to become incredibly efficient at finding and organizing online content.  Rather than miss out on articles because you don’t have the time to read or have to write down websites to remember, and instead of printing articles to pass out to others, bookmark them.  Social bookmarking allows you to read what you want when you want, it makes saving websites you want to remember easy as pie, and it allows you electronically share information.  Time is money – social bookmarking can save you a lot of time.

3.  Find what you’re looking for, fast.

Trying to hunt down a particular article or blog post can be daunting if you can’t remember all the details. With social bookmarking, you add tags (keywords or reference words or your choice) when you bookmark. This makes it easy to search your own bookmarks by your own keywords.  This makes finding what you save simple and fast.

4.  Sharing your bookmarks with others.

Whether you need to send an article to a co-worker or want to show your entire sales team a competitor’s website, social bookmarking makes it easy to do both. There is no longer a need to copy and paste the web page’s link into an email, print copies of articles, or save PDF’s to your hard drive.  Simply bookmark and share.

5.  Finding new materials, articles and ideas.

Do you ever wonder where people are finding some of their information, or what your co-workers find interesting online? With social bookmarking you can connect with others (co-workers, friends, etc.) and share what you find as well as view what others are filing away in their bookmarked pages.

By setting up a profile and regularly using a social bookmarking site, you can make you’re your online life and social media work immensely easier. Want to know more?  Check out or step-by-step guide to social bookmarking here.

Want even more info?  Check out the Wikipedia entry on social bookmarking here.

Filed under: Bookmarking, The Basics, , , , , , ,

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This information is brought to you by HuebnerPetersen's Dealer Marketing Services and Front Lines Marketing Programs. Please visit http://HuebnerPetersen.com for further information.

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