Developing topics and themes for writing seems to be the #1 request we get. We’ve got ideas all over the place — here, here, and here for starters. But, why not take it a step further. Social media is about interaction, about getting personal (like sharing your RV dealership’s story) and opening yourself up to your fans and customers.
Solicit your fans and followers to see what they want to know. Answer some tough questions, bring up some insightful topics and let them get to know your business on a deeper level.
You could do a FAQ’s post (or a “not so frequently asked questions post”), answer one question a week or post in any other fashion you can devise. Here are some questions to get you started, and to give your followers an idea of what to ask:
- What drew you to the RV manufacturers you carry? Why do you continue to carry their products today?
- What is your favorite part of the RV sales process and why?
- What is your favorite role that you’ve held at your RV dealership?
- What got you into this business in the first place? What motivates you to stay with it today?
- What is your favorite, all time, RV dealership memory?
- How has your RV dealership changed over the years?
- Why are you passionate about the RV industry? Why do you love it?
Answer honestly. Don’t making selling your focus. Be yourself.
*Photo Credit: Leo Reynolds
Filed under: Blogging, what to write, Blogging, fans, FAQ's, getting personal, ideas, rv dealership, RV questions, RV sales, RV social media, RV writing, sharing, social media, Tough questions, what to write, writing
June 17, 2010 • 6:00 am 0
SEO, another reason to blog.
We’ve talked before about why your RV dealership should have blog. We’ve covered the points about sharing knowledge and building content. BUT, there’s another powerful reason your dealership should be blogging. It helps with search rankings. Yup, those all-important Google/Bing/Yahoo listings.
Having a blog helps your RV dealership gain more exposure and earn better rankings in search engines, organically. (Any Internet “guru” will tell you – a high rank on Google is a very good thing). Incorporating a blog into your dealership’s website will give you the opportunity to positively impact your website’s search rankings. Additionally, Hubspot reports that small businesses that blog see 55% more website visits, 97% more links to their website, and 434% more pages indexed by search engines than their competitors who don’t blog.
Why does blogging help with SEO (search engine optimization)?
Focus & expertise
Search engines give credit to websites/blogs that focus around a particular topic. Consistently posting about travel, RVing, or camping will create a focus for your blog/website that search engines will pick up.
Fresh content
Blogs lend themselves to frequent posting. Posting 1-2 weeks is enough to keep your blog current and “fresh”. Search engines give credit to new and updated content.
Links
It’s easy to add links to blog posts to illustrate points and enhance stories. AND, create good content and others will link to you. Inbound and (to an extent) outbound links help boost search engine rankings.
Comments
Most blogs (and your dealership’s blog should) leave room for visitor comments. Soliciting comments and replying to comments help beef up blog visibility. Additionally, browsing others’ blogs and participating in their “comments” sections (and linking back to your site or blog) lend a helping hand.
Blogs have a wide range of benefits for your RV dealership — boosting your website’s search engine rankings (SEO) is a great reason to give blogging a shot!
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Filed under: Blogging, blog comments, blog content, Blogging, content, Google, Google search, Hubspot, inbound links, outbound links, rv dealership, search engine, search engine optimization, search engine rankings, search rankings, SEO, Small Business, website links