Social Media for Dealers

A resource from HuebnerPetersen's Dealer Marketing Services

S.M.A.R.T. Social Media Goals.

Goals Matter! Whenever you’re doing any kind of marketing, including social media marketing, you need to have a clear understanding of what you want to achieve.  When thinking about your dealership’s social media there are 5 important things to keep in mind that will help you make your goals ‘S.M.A.R.T’.

S = Specific

M = Measurable

A = Attainable

R = Realistic

T = Timely

Be Specific:

When stating your goal, make sure it’s very clean and states exactly what you expect.  You can achieve this by answering the Who, What, Where and Why.

  • What: What are you trying to accomplish with social media?  Get fans?  Find followers?
  • Why: Specific purpose or benefits you’re hoping to achieve.  Are you trying to get more on site traffic?  More web traffic?
  • Who: Who needs to be involved?
  • Where: Does your goal take place in a specific area?  Facebook?  Twitter?  YouTube?

Measurable:

Social media goals need to be measured. It can be anything from: “We need to sell at least 5 units with this promotion” or “We need to reach XX number of people”.  To effectively measure, you’ll need to track your efforts.

Attainable:

Make sure to set your goal at an attainable level.  To get 1 million video views isn’t an attainable goal.  To get 10-25 “likes” on Facebook is something more realistic.

Relevant:

Does this goal make sense for your dealership?  Do your social media efforts fit with the overall direction of your dealership’s marketing?

Timely:

When are you going launch your social media campaign? When should you have it completed? If your answer is more than a year or two, you should break it up into smaller attainable goals.  What could you accomplish in 6 months?

Learn more about SMART goals here.

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  1. [...] S.M.A.R.T. Social Media Goals (rvsocialmedia.com) [...]

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This information is brought to you by HuebnerPetersen's Dealer Marketing Services and Front Lines Marketing Programs. Please visit http://HuebnerPetersen.com for further information.

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