Social Media for Dealers

A resource from HuebnerPetersen's Dealer Marketing Services

S.M.A.R.T. Social Media Goals.

Goals Matter! Whenever you’re doing any kind of marketing, including social media marketing, you need to have a clear understanding of what you want to achieve.  When thinking about your dealership’s social media there are 5 important things to keep in mind that will help you make your goals ‘S.M.A.R.T’.

S = Specific

M = Measurable

A = Attainable

R = Realistic

T = Timely

Be Specific:

When stating your goal, make sure it’s very clean and states exactly what you expect.  You can achieve this by answering the Who, What, Where and Why.

  • What: What are you trying to accomplish with social media?  Get fans?  Find followers?
  • Why: Specific purpose or benefits you’re hoping to achieve.  Are you trying to get more on site traffic?  More web traffic?
  • Who: Who needs to be involved?
  • Where: Does your goal take place in a specific area?  Facebook?  Twitter?  YouTube?


Social media goals need to be measured. It can be anything from: “We need to sell at least 5 units with this promotion” or “We need to reach XX number of people”.  To effectively measure, you’ll need to track your efforts.


Make sure to set your goal at an attainable level.  To get 1 million video views isn’t an attainable goal.  To get 10-25 “likes” on Facebook is something more realistic.


Does this goal make sense for your dealership?  Do your social media efforts fit with the overall direction of your dealership’s marketing?


When are you going launch your social media campaign? When should you have it completed? If your answer is more than a year or two, you should break it up into smaller attainable goals.  What could you accomplish in 6 months?

Learn more about SMART goals here.

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