With so many outlets for social media today it can be extremely overwhelming to keep up. Your dealership wants to have a strong presence in social media, but you also don’t want to be stretched too thin. This article from Jeff Bullas details how many outlets certain type of companies should be using.
For RV dealerships, we think an optimal number of social media channels is four:
1. Blog – Your dealerships social media “home base”. This is where you build content, boost SEO, and develop your voice. A blog is a great tool to converse with your customers. When you utilize a blog you can show your customers how your dealership works. A blog provides a place where you can expand on thoughts from your Facebook posts or tweets.
2. Twitter – Easy to use, easy to link to your blog, perfect place to listen to customers and build industry knowledge. Twitter provides a forum where you can easily communicate with your followers or customers. Twitter is a more abbreviated social media outlet and it is easy to tweet daily about the happenings at your dealership.
3. Facebook – Facebook is a great place to get followers for your dealership. More and more people are using Facebook as a place to take care of customer service issues or ask questions. Facebook is a very friendly atmosphere and is place where your customers want to see you interacting. The more customers see you making conversation on Facebook, the more comfortable they will feel talking with you.
4. YouTube – We’ve talked about video many times before. Video is perfect for an RV dealership because it allows you to show off your product and it gives customers a solid reason to stop by your dealership. When a customer researches before purchasing, you want your dealership to pop up on their radar. There is no better way to do this than to have a video showing what off what you have to offer.
In the end, the more you are using social media, the better your dealership will appear to potential customers. With these four channels, you will be able to keep up with Social Media without being stretched too thin on quality posts.