One of the fastest growing social media outlets is video. Sites like YouTube and Vimeo have enourmous amounts of traffic. YouTube is the world’s second largest search engine (Google is #1)! For business, online video provides the opportunity to speak directly to customers and show a product up close. Many dealers have found that giving virtual tours of their RV units helps drive traffic to their websites and dealerships.
Customers are increasingly turning to the Internet to research before they purchase any product, especially big-ticket products like RVs. That considered, producing a video for your dealership will help you connect with customers and influence their purchase decision. Online video is a powerful way to show customers why they should buy an RV from your dealership.
This week the HuebnerPetersen blog features a blog post on Blendtec, a small business who used video in a clever way. Blendtec was able to engage customers and get them excited about an unlikely product, blenders. Clever use of online video helped Blendtec become hit product overnight. Check it out!