Often, when dealers begin using social media, they become overwhelmed at the new vocabulary that is used on Facebook or Twitter. It’s confusing at first, for everyone!
One of the most common trip-ups is Twitter’s hashtag. Most dealers new to Twitter have no idea what a hashtag is, so they end up using it incorrectly or not using it at all. We are here to help you. Let’s begin with: hashtag = #. A hashtag is simply the number sign.
Hashtags are used in Twitter to categorize topics. Since Twitter’s setup is pretty simple, they developed the hashtag so people file their “tweets” under particular topics.
Example: You post a comment telling everyone to pop into your dealership this weekend. “Hey guys, check out our new inventory this weekend before you head out on your adventure! #camping”
What the #camping does:
- Since you placed a “#” before “camping” it will automatically make it a link.
- You (or anyone) can click on that link and it will take you to a page of every other Tweets that used “#camping”.
- Your tweet will be held in this archive of all other tweets mentioning #camping.
The hashtag is a powerful tool because it allows people who are not following you to see your tweet. A person who has never heard of you but is interested in camping will search #camping and see your tweet. This helps expose your dealership to a wider audience, and it helps establish you as a key leader on topics.
Want to know more? There are tons of websites promoted to helping you understand social media vocabulary. If you are still a little fuzzy see how Twitter describes hashtags. Also check out this blog post that describes more Twitter vocabulary. Happy #Tweeting!
Filed under: Twitter, Getting started, hashtag, social media how-to, social media language, social media presence, tools, Twitter, Twitter tools
