This whole blog is about social media – specifically social media for RV dealers. There are articles that show you how to reserve your name, why pictures are engaging and why the heck you should consider using Twitter. All of these posts are geared to help you succeed, help you move forward and most importantly to help you build a strong social media strategy.
But, (there’s always a but, isn’t there?) it’s easy to get caught up in the numbers game. It’s easy to try to track down as many followers as you can hoping that they’ll engage in your brand – meaning you’re going for quantity not quality. At the end of the day, the goal of social media isn’t to collect followers, it’s about collecting the right followers. The people you want to reach are online — somewhere — and it’s only a matter of finding and engaging them.
When you find your Twitter Direct Message full of irrelevant notes and your Hidden Posts on Facebook chalk full of random offers it’s a sure sign that you’re playing on the wrong side of the numbers game. While the breadth and size of your social media network can potentially be beneficial for spreading the word, building up your name recognition and customer base, most of the time it isn’t.
So, what’s the solution? Spend your time connecting with current customers that can benefit from what you’re offering, past customers that want to engage and future customers that don’t know what they’re missing. Stay on target and don’t let the number of followers be an indication of your success.
*Image Credit: FindYourSearch
Filed under: Quick Tips, Facebook, Facebook Like Button, Followers, rv dealer, social media strategy, Twitter
[...] with over Social Media. You don’t necessarily want to make a sale that day, rather you want to develop a relationship and potentially gain a lead. If you have this mentality when promoting your dealership, then you [...]