Facebook is at it again, making BIG changes across the board — many that will impact they way brands (your RV dealership) interact with their followers and customers online. The Timeline feature, of the biggest changes to hit the platform, will start out in Beta testing followed by availability via an opt-in basis. After time in testing and allowing users to become familiar with the changes and new layout, Timeline will be rolled out to the entire Facebook user base. So, what does Timeline mean to you? It means that your followers will be able to view the entire life of your brand (in fact, you’ll be encouraged to add images and information to extend the story back even further). It means that the content you post needs to be meaningful, relevant and engage customers in way that your casual, quick posts have not. Your followers will not only have the ability to see what’s happening right now, but the bigger picture for every profile they view. Take a peek at Facebook’s introduction to Timeline, albeit on the consumer side of things:
It may be hard to fully visualize what this means for you, your business page and your followers. Mashable has pulled together mock-up’s of top brands (by top designers) and how Timeline and other Facebook changes may alter the look and feel we’re used to … as well as the content that’s posted.
*Note: These are just mock-ups, not approved by the brands represented.
As the Timeline feature further develops, the implications for your social media strategy and implementation will need to develop as well. Make sure to stay tuned as these updates are revealed.
Filed under: Facebook, engaging customers, Facebook, Facebook Timeline, Facebook Updates
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