Did you know half a billion people use Facebook? With that type of following, you can assume that a good portion of your customers fall under that statistic. And, with some simple steps and a little strategy you can start reaching them right where they are. Facebook Places is a great tool you can use to promote your dealership, and with a little set up, it will ensure that the information is accurate and up to date for your customers to access.
The Facebook Places application allows your customers to ‘check-in’ to your dealership and it will be broadcasted on their personal Facebook page, that they visited (or are visiting) your dealership. This is a win-win situation for you and requires only a small amount of work. You may have heard of Foursquare, a similar location based social program, Facebook Places is their version of this type of location based programming.
If your dealership doesn’t have a Facebook Place yet, you can use your smart phone Facebook app to check-in at your dealership and create one. Once your dealership has a Facebook place, there will be a link at the bottom that says ‘Is this your business?” which you can click to begin the verification process.
Claiming your page will require some general information about your dealership, to prevent other people from setting up a page for your dealership. Once you submit the necessary information, you will receive a message stating, “Thanks, your inquiry has been forwarded to the Facebook Team.” You will also receive an email confirming the submission and notifying you to “Stand by as we should be back with you soon.”
For a more detailed description of how you set up Facebook places and a step-by-step process check out Inside Facebook. They have a great resource to get you going and on your way.
Filed under: Facebook, Claim your location, Facebook, Facebook Places, Foursquare
