The best way to stay in the forefront of a customers mind, is to stay relevant. I know we have driven this point home, but we also want to be sure you are posting a variety of different topics, making sure to stay relevant to your customers and your readers. There is nothing that will push customers away faster than a blog or Facebook site chalk full of dull, repetitive or random information. This it the opposite of what you’re hopefully trying to accomplish in social media. The truth is, most customers don’t want to be told about the units or upcoming sale events, they want to be able to talk to other customers about your RV dealership and your products. They want to do research about you, but also want to get to know who you are and what your RV dealership is all about.
Getting your RV dealership up and running on social media (Facebook, Twitter, Blogs) is just half the battle. Giving your customers a variety of relevant topics is the other half to the equation. By offering tips and blurbs about awards, special offers, fun suggestions, dealership updates - just to name a few, you are engaging your customers with a variety of subject matter. You’re providing them with valuable content that they’ll find entertaining or useful as they search or maintain their RV.
For so long, RV dealers relied on commercials, billboards and catchy jingles to push their brand and to sell their units. Nowadays, you have to keep up with the times, and the times have changed. It doesn’t mean that the traditional mediums no longer work, just that there are new avenues to work with.
If you’re struggling to come up with something to write about, here are a few of our favorite topic filled posts:
Use any material you can find!
What should you write about?
Topics to keep summer sizzlin’!
Summer isn’t over, what to write!
If you STILL don’t know what to write about…
A few ideas as you head into the fall season!
*Photo credit: Milos Milosevic
Filed under: what to write, engaging customers, Relevancy, rv dealership, What customers want, What to Blog About?, what to write
