Happy New Year! It’s officially 2011!
The beginning of a brand new year is always exciting. It feels something akin to clean slate, a new starting point. The possibilities ahead in the year are endless. I love this feeling, it’s invigorating.
The beginning of a new year is the perfect time to set some social media marketing goals for your RV dealership. Make 2011 the year that your RV dealership gets social, really social.
Think about what you currently do with social media marketing, what you wish your dealership was doing, and what you’ve heard about that sounds interesting (Foursquare, Groupon, LinkedIn Answers, Facebook Groups) and make a list of social media resolutions for your dealership.
Here’s a bit of framework for your dealership’s social media resolutions:
1. Start small and be specific. Think resolutions like: 1 Tweet per day for the dealership, or 1 blog post per week, or commenting on two RV industry blogs per week.
2. Think big picture. What do you want to accomplish with social media marketing? Raise awareness for your dealership? Get more Twitter/Facebook followers? Use social media to share offers (and track their effectiveness). Nail down what you want to accomplish this year!
3. Don’t limit your choices. In 2011, expand your scope beyond Twitter and Facebook. Decide to commit to a blog, or read more industry writing, or learn about a new tool (again, Groupon, Foursquare, etc.).
4. Aim high, but be realistic. Think about the resources your dealership has for social media (time, money, people). Make sure you factor these into your resolutions. Assign specific tasks to employees, parse out a little budget for social media, and really commit to giving social media some of your time.
However you come up with your resolutions, stay on top of them. Social media requires consistency and commitment! Don’t worry, we’re sticking around in 2011 to help provide ideas and to keep you on track!
*Photo credit: DIVA007
Filed under: Strategy, 2011, Foursquare, Goals, Groupon, Happy New Year, LinkedIn, New Year, New years resolutions
