Creating and staying on track with your social media strategy is the absolute key to building successful social media campaigns. Open Forum writer Eunju Lie has laid out a 3 rule system to follow when creating your social media strategy. Here are our thoughts on the three strategy rules, click here to read the article at Open Forum.
1.) Be realistic, don’t set impossible goals.
We’ve talked about being realistic before. You can’t create a Facebook account today and then expect engagement and thousands of followers by tomorrow. Social media is a great tool, but it also takes time to get started, especially the right way. So, when you’re starting out be realistic with your goals and be patient as you build up your participation – the results will come.
2.) All members of the company should embrace the social media strategy and become an active part of it.
Get everyone involved. There are several posts (here, here and here) where we talk about getting your employees involved in posts and getting them thinking. Social media can be a lot of work, if you have complete employee buy in you’ll not only save your self some time and effort, but rev up your promotions online.
3.) Look at the long-term picture.
Social media isn’t a get rich quick scheme, it’s something that takes time to learn, effort to grow and time to be successful. Build a solid strategy and look at the long-term picture and what you hope to build from your efforts.
Filed under: Strategy, Getting started, Goals, Open Forum, rv dealer, RV social media, social media, Strategy
