Why are you contemplating (or using) social media at your RV dealership? Seems like a “no duh” question, but it isn’t. You shouldn’t be doing social media simply because someone told you that you should or because it’s what everyone else is doing. You need to have a clear understanding as to why your dealership should care about social media.
At its core, “social media is about being a more connected company” (via Lisa Barone). For an RV dealership, what are the benefits of being connected?
The specific answers to these questions may vary from dealership to dealership, but here are our most basic thoughts on what the benefits of “being connected” are, and how social media can help your dealership be a more connected company.
Why be connected?
The Internet is changing the way customers give and receive information. They are talking online (in social media). You can either listen, learn, and participate with your customers or ignore this huge social shift. You gain a huge edge if you’re connected to the conversations about your dealership, your community, the RVing industry, your competitors. Social media allows you to be alerted to key conversations and gives your dealership an avenue to respond and provide input. Social media connects you directly to the people talking about your business.
On top of that social media provides the perfect platform to listen and respond, social media also offers a wealth of information from which your RV dealership can learn. Being connected allows you to learn about your customers (and potential customers). Who are they? What do they like/dislike? Why do they RV? Where do they travel? What do the need? If you’re connected, your insight into your audience will become deeper. Having a deeper understanding will allow you to build trust and connect with your customers beyond the RV sales floor.
Be connected so you can better serve your customers.
*Photo credit: baddog
Filed under: Why social media?, Customer Expectations, customer service, Lisa Barone, Listening, rv dealership, rv industry, social shift
