You thought you could escape email? No way!
Email marketing goes hand in hand with social media marketing. Every email you send out is an opportunity to display the value your dealership offers online, connect with customers at different touch points (i.e. Facebook, Twitter), showcase your best social media content, and track your efforts.
If you haven’t thought about email, you’re way behind in the game. If you’ve dabbled, it’s time to commit, and if you’re doing email full-force, it’s time to optimize!
We’ve put together a no-brainer list of ten of our favorite email “keys to success”. Does your RV dealership have all of these covered?
1. Get an email provider.
Look into Constant Contact, MyEmma, Blue Sky Factory, or Campaign Monitor. Get and idea of pricing, plans, and template offerings.
2. Collect email addresses.
Get them from all customers (& prospects) that walk into your dealership. Make sure everyone working in your dealership makes this a priority.
3. Give customers an incentive.
Make it attractive to join your email list. Offer valuable tips, offers, coupons, specials, prizes. Everybody wants something.
4. Promote your email newsletter everywhere.
Mention it on Facebook, take sign-ups on Twitter, and list it on your printed materials.
5. Feature your social media activity.
In every email include links to your Facebook page, Twitter feed, blog, or YouTube channel. If someone is reading an email from you, they’re likely to follow you somewhere else as well!
6. Think about timing.
If you are sending an email to promote a weekend sale, send it closer to the weekend (rather than on Monday morning). Time your email sends appropriately. Keep in mind, Mondays and Fridays aren’t the best days for sending email campaigns.
7. House an online version.
Use an online version of your email as a landing page. Tweet this page, post it to Facebook, feature it on your blog. Get the most out of your content!
8. Make it easy to reply.
Solicit questions through your email efforts and encourage recipients to reply to you and to get in touch. Make it easy to do!
9. Track email activity.
Who is clicking on what link. What content has been popular? What does your audience care about. Use that info to grow your social media efforts.
10. Don’t spam.
Make sure all the email address you use are opt-in. Don’t over email, limit yourself. Don’t let your dealership’s efforts end up in the junk file!
*Image credit: pareerica
Filed under: Email Marketing, Blue Sky Factory, Campaign Monitor, Constant Contact, email, email lists, Email Marketing, email newsletters, email tips, myemma, rv email
