A lot of dealers swear by WOM marketing. Word of mouth. It trumps any other marketing medium and in some cases it’s all they use (or hope to use). Customers talking, sharing stories, having a positive memory of their experience and passing it on. Neighbors talking to neighbors, co-workers talking to co-workers, friends talking to friends. Spreading the word about your dealership via conversation.
Here’s the newsflash! That’s exactly what social media is all about! Social media platforms (i.e. Facebook, Twitter, YouTube) are word of mouth powerhouses.
There are a lot of questions about social media, fears associated with learning something new, and an overall uneasiness with getting started. But why? Why are you hesitating. Direct mail is down in a lot of markets, consumers are skipping TV ads with TIVO, newspapers around the country are dropping like flies… not only are your traditional marketing mediums not longer effective, they’re being ignored by your customers.
Social media and meaningful online conversations are causing a stir, they’re creating leads, businesses are marketing online and the best part is, they’re having success. AND social media harnesses the power of word of mouth.
Don’t let social media’s powerful word of mouth potential pass your RV dealership by. Start engaging and exploring! Start developing meaningful connections online. Up the ante with a word of mouth (READ: social media) strategy at your dealership.
Need info on how? Check out all of the rvsocialmedia.com archives or get in touch by commenting on any post!
*Photo Credi: ansik
Filed under: Why social media?, Conversation, dealer marketing, Getting started, rv dealership, WOM, Word of mouth
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