Last night kicked off 2010 MASTERS training at Jayco’s headquarters in Middlebury, IN. The MASTERS program offers dealership owners and their staff a terrific opportunity for hand-on education and community building. Graduating from MASTERS training is a big deal, and it’s something that your RV dealership can capitalize on in the social media realm. Here are a 5 quick ideas for integrating MASTERS into your dealership’s social media efforts:
1. Reply to Jayco’s tweet or Facebook post about MASTERS
Let your audience (and Jayco) know that “We’re on our way, sending 5 guys to Jayco MASTERS”, “We can’t wait to get down and dirty with the new Jayco units!”
2. Keep a MASTERS journal
Tell your audience you’re headed to an in-depth Jayco product review, and take notes. Share your best insights and most exciting discoveries.
3. Blog about what MASTERS is all about
MASTERS is a unique training program and what you get out of the program helps set your dealership a part. You should be proud to be a participant! Tell your audience what MASTERS is, why it’s unique, what your team hopes to learn from MASTERS, and why MASTERS training help equip you to talk about Jayco products.
4. Take pictures
Show how much fun you had with the Jayco family! Take pictures (and maybe even some video) when allowed, and post them to your blog, Facebook page, Flickr photostream, or YouTube Channel.
5. Tweet all about it
Tweet out MASTERS updates from MASTERS! When something interesting comes up, you learn something new, or something exciting happens, tweet from phone! (BUT, don’t overdo it!)
Filed under: Jayco, what to write, Jayco, Jayco RVs, MASTERS, MASTERS training, Middlebury, RV learning, RV manufacturer, RV training, tweet ideas, Video, writing ideas
