We love social media success stories and sharing case studies in which businesses have triumphed using social media as a key marketing tool. If that business also happens to sell cupcakes? Even better.
Now we know that the world of RVing and the world of cupcake bakeries differ in more ways that can be counted on one hand, but bear with us. There are very few businesses that base their entire marketing strategy on social media, and this case study highlights one of them (make sure to read it!).
While we understand that you can’t go about selling RV’s like you go about selling cupcakes, but there are great takeaways from Foiled Cupcakes focused social media strategy that can guide and inspire you. Here are key tips we’ve pulled out of this delicious cupcake case study:
1. Connect with the right people
You can find tons of followers the wrong way, but the only way to succeed is to find people that think your story and message is interesting. This means don’t use a robot to build followers and do your legwork to find your customers online.
2. Reply
Make sure you’re interacting, replying and conversing with every single comment or message that comes your way. Be genuine, be helpful, and give (not sell) as much as you can.
3. Have goals
Set goals or figure out what you hope to accomplish with social media. With a clear plan in mind you’ll stay focused and start connecting with the right people in the right way. Are you trying to build a local following? Are you trying to educate consumers on RVs? Are you trying to generate website traffic? Think about what you want your social media efforts to do for your dealership.
4. Don’t waste time
Your tweets, updates and blog posts are suppose to be genuine and honest. If it takes you hours to make something up, it’s a waste of time. If you’re passionate about what you post and what you write about, time will fly and your passion will be apparent. Establish an angle for your writing, one that fits your dealership.
Look how much we learned from cupcakes today — don’t you want one right now?!
*Photo Credit: megpi
Filed under: Small Business, Why social media?, article, case study, cupcakes, dealer marketing, Foiled Cupcakes, how to, marketing, Small Business, social media tips
Hey there, RV folks! Thanks for the shout out and for finding ways to tie together selling RVs and cupcakes. One of the questions I consistently get at conferences is, “Yeah, well… we sell ______ (insert something here with a high price tag and a limited market). You sell cupcakes. Everybody likes cupcakes. So how do we translate your experiences into something relevant for US?”
I’d love to see how those who sell RVs use social media in their marketing efforts. It’d be something great to take back to the next presentation. I’ll check back to see if there are any updates.
Thanks again, and go RVs!
Thanks for stopping by Mari! I’m impressed with your social media strategy and I definitely think that any small business should take note (including RV dealerships)! AND, by the way, your cupcakes look amazing. Wish we were closer to Chicago so we could indulge!
[...] A cupcake case study. (rvsocialmedia.com) [...]