Video adds an extra dimension to your marketing efforts. It allows you to talk directly to your RV customers. Now, more than ever before, utilizing the power of video is easy as pie! Check out this article from the AmEx OPEN forum: 5 Super Easy Ways to Promote With Video. The article has great information on what it takes to shoot video as well as ideas for video topics. Get a flip cam and get going!
Easy ways for your RV dealership to use video:
1. Establish a YouTube Channel
Personalize the channel and link to it on your dealership’s website. Keep your channel up to date, post new videos on a regular basis. Showcase interesting videos you shoot and videos made available to you by your manufacturers and suppliers (check out Jayco’s YouTube Channel here)
2. Add video to your website
Feature a video on your website’s homepage. You can change it out on a regular basis to keep your content fresh and to focus on current promotions. You can take it a step further and add a “Video” tab/page to your website where you can feature a host of relevant videos.
3. Use video in your social media efforts
If you post a new video to YouTube or your dealership’s website, tweet about it and provide the link. Upload your videos to Facebook and build community discussions around them.
*photo credit: *ChArLiE 2010(^:*’s
Filed under: Strategy, Video, AmEx OPEN forum, article, Facebook video, flip cam, flip video, Jayco RVs, social media, Video, YouTube, YouTube Channel
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