Social Media for Dealers

A resource from HuebnerPetersen's Dealer Marketing Services

Your dealership – not so frequently asked questions.

Opening your dealership up using social media

Developing topics and themes for writing seems to be the #1 request we get. We’ve got ideas all over the place — here, here, and here for starters. But, why not take it a step further. Social media is about interaction, about getting personal (like sharing your RV dealership’s story) and opening yourself up to your fans and customers.

Solicit your fans and followers to see what they want to know. Answer some tough questions, bring up some insightful topics and let them get to know your business on a deeper level.

You could do a FAQ’s post (or a “not so frequently asked questions post”), answer one question a week or post in any other fashion you can devise. Here are some questions to get you started, and to give your followers an idea of what to ask:

  • What drew you to the RV manufacturers you carry? Why do you continue to carry their products today?
  • What is your favorite part of the RV sales process and why?
  • What is your favorite role that you’ve held at your RV dealership?
  • What got you into this business in the first place? What motivates you to stay with it today?
  • What is your favorite, all time, RV dealership memory?
  • How has your RV dealership changed over the years?
  • Why are you passionate about the RV industry? Why do you love it?

Answer honestly. Don’t making selling your focus. Be yourself.

*Photo Credit: Leo Reynolds

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This information is brought to you by HuebnerPetersen's Dealer Marketing Services and Front Lines Marketing Programs. Please visit http://HuebnerPetersen.com for further information.

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