Social Media for Dealers

A resource from HuebnerPetersen's Dealer Marketing Services

What to write #424: Sizzlin’ Summer Edition

Talk about road trip destinations

It’s summer, the busiest time of the year in the RVing world, so it’s a time when blog ideas should be sprouting like crazy! BUT, just in case you’re having a little trouble generating topics or thinking of things to post about, here are a few thoughts to get you started on your summer social media posting:

1.  Write about the new 2011 RV products you’re expecting on your lot – don’t sell or push them on your readers, just announce each product and get everyone excited!

2.  Share your top 10 favorite RV-Q recipes (do one big post or spread them out in several posts)

3.  Get personal, talk about your (and maybe you employees’) camping plans for the summer

4.  Give details on a little known travel route through your state or your favorite top secret place to camp

5.  Research and then share info on the roadside wonders in your state. Think “biggest ball of yarn”, “world’s largest lobster”, “world’s largest sand crane”

6.  Give a list of the top 5 summer RV accessories that you have available in your parts department

7.   Make a list of the best weekend camping destinations in your area

8.  Start a “Don’t you wish you were RVing right now” tweet series and name something you could be doing if you were on an RV trip.

Summer is when RVing and camping are on the mind, so it’s perfect opportunity to write about topics your customers are interested in NOW!  Capture their interest, make a connection, share stories, and become a resource.

Photo credit: engnr_chik

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This information is brought to you by HuebnerPetersen's Dealer Marketing Services and Front Lines Marketing Programs. Please visit http://HuebnerPetersen.com for further information.

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