Social Media for Dealers

A resource from HuebnerPetersen's Dealer Marketing Services

Collect those all-important email addresses!

Email marketing and collecting email addresses

For most RV dealers, summer is the busy selling season, the time when customer traffic is at it’s peak and the camping season is underway. It also happens to be a great time to collect your customer’s email addresses and build a list your dealership can use for the rest of the year (and years to come!).

Email marketing is a great way to stay in touch with customers. You’re not only reaching them where they are (on their computer or their phone) but you’re providing them with a dynamic message – giving them links, images, and a way to respond.  Best of all, you’ll save a ton of money doing by utilizing email marketing. In comparison to traditional marketing mediums, email marketing costs only a fraction (it’s way cheaper than print, TV, radio, or outdoor advertising).  To top it all off, email marketing campaigns provide fairly advanced tracking methods.  You can easily see who opened your email, how many times they opened it, what links they clicked on, when they clicked on links, and much more!  Email tracking provides important metrics for follow-up and marketing planning.

Today, we just want to remind you that the first step in being able to use email marketing effectively is to build an up-to-date list of your customer’s email addresses (you should not plan on buying or renting a list).  So, get on it!  Ask every prospect and every customers for their email addresses (We’re sure you can think of a tasteful way to do it)!

For more information on email marketing and the importance of recording all your customer’s and potential customer’s email addresses, click here.

About these ads

Filed under: Email Marketing, Quick Tips, , , , , , , , , , , ,

One Response

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Brought to you by:

This information is brought to you by HuebnerPetersen's Dealer Marketing Services and Front Lines Marketing Programs. Please visit for further information.

Click to subscribe to this blog and receive notifications of new posts by email. Never miss another social media tip for your dealership!

Join 36 other followers


Get every new post delivered to your Inbox.

Join 36 other followers

%d bloggers like this: