Should you be integrating social media into your RV dealership’s marketing efforts? Here’s a quick questionnaire to answer to find out (from an older, but terrific Jeff Bullas post):
In the last few months have you either professionally or personally.
1.Responded or answered to a direct mail letter or brochure? (Current research shows only 3% have responded)
2. Did you follow up on a mainstream media advertisement such as TV, Radio, Magazine or Newspaper? (22%)
3. Did you go to the Yellow Pages to look up a company to buy a product? (3%)
4. Did you Google and search online when looking to purchase a product or service? (97%)
5. Used Your Peer to Peer Network via Facebook, Instant Messenger, Twitter, LinkedIn or other Social Media to get a URL to a website for a product that you were looking to buy? (80%)
And here is the clincher…..
6. So why are you still using marketing for your company that you yourself have minimal response to?
Think of yourself as the consumer, as the RV buyer. As a consumer, do you go to Google or to the Yellow Pages when you need info? So as a marketer, should you spend money on Google (SEO, search engine marketing, social rankings) or on the phone book?
*Photo credit: konradfoerstner
Filed under: Small Business, Statistics, Why social media?, consumer, Google, Jeff Bullas, phone book, rv buyers, rv dealership, RV sales, social media, social media marketing, social media stats, Yellow Pages
