Have you been staying away from the online realm and Internet advertising because you’re worried about cost? Internet advertising (think banner ads, Facebook ads, landing pages, etc.) are cheaper than most traditional media. Check out this graphic from Morgan Stanley Research:
The cost per thousand impressions is much lower with Internet. Not only is it cheap, but, it’s easy, and it’s fast. AND, it’s not just for big business. Internet advertising is a terrific medium for RV dealerships. There are plenty of places for your to put a banner ad, there are tons of social media opportunities, creating a landing page can be breeze.
Keep Internet advertising in mind, it should be a part of your dealership’s marketing mix; it’s easy, accessible, cheap, and RV prospects are online.
Filed under: Statistics, customer service, Internet advertising, Internet statistics, Morgan Stanley, Research, RV advertising, RV marketing
