Social Media for Dealers

A resource from HuebnerPetersen's Dealer Marketing Services

A home for your blog

You’ve finally decided to start blogging, but aren’t sure where to go or what blogging site to call home. There are so many sites out there that it can be hard to figure out a good place to start.  The platform that you choose should be based on your dealership’s needs and where you are in your social media journey!  We can help you find the best blogging platform for your dealership.  Here’s the lowdown on some of the blogging choices and their pros & cons and unique features.

WordPress.com

http://wordpress.com

Highlights:

  • All you need is an email address to get started
  • You get your own WordPress.com web address or you can buy a URL (web address) for a low annual fee
  • 86 free and customizable designs
  • Up-to-the-minute stats on how many people are visiting your blog, where they’re coming from, which posts are most popular, and which search engine terms are sending people your way
  • As you’re creating your blog, WordPress continuously saves your post and keeps you from losing your work.
  • Easily add “widgets” to your site. This is a great way to add each of your other social media sites like Facebook, Twitter, or YouTube to your blog

Is WordPress for you?

WordPress is for the dealer who has experience with social media and online programs. The site can get a bit confusing to navigate through and the functions can be are a bit complicated without any prior experience. There are probably more options available than you’ll really need starting out.

Typepad.com

http://typepad.com

Highlights:

  • Very user friendly. Easy step-by-step process that leads you through creating and customizing your blog
  • Typepad has a “following” option like Twitter; this is great for customers to be able to follow your blog and stay updated
  • A variety of customizable themes to choose from

Is Typepad for you?

Typepad is for the RV dealer who may have some experience with both Facebook and Twitter but is just starting out in the blogging world. The interface is similar to other social media outlets and there is an option to connect your to both Facebook and Twitter at the same time!

Blogger.com

http://blogger.com

Highlights:

  • Very simple to set up. Helps create a professional looking blog in seconds
  • Your blog’s interface will be similar to Microsoft Word (read familiar and easy to use)
  • Extensive customizable themes to choose from both from Blogger and 3rd party sites
  • Includes a “follower” option like Twitter
  • Logging into Blogger is easy, you simply use your Google (or OpenID) login information

Is Blogger for you?

Blogger is for the RV dealer who might not have much experience with social media. The site allows you to navigate through its functions very easily, and guides you through the creation process.  This platform is the best for creating a professional looking blog with little effort, in a small amount of time!

Posterous.com

http://posterous.com

Highlights:

  • Ability to add posts to your blog by simply sending an email
  • Helps you find readers and connect with others using Twitter, Facebook, Google, etc.
  • Allows you to auto-post to other websites like Facebook and Twitter automatically
  • Easy to add creators so multiple people at your dealership could contribute to the blog under their own names

Is Posterous for you?

Posterous is for the dealer who needs a very simple and quick way to create and post on their blog. This site lacks simple customization options, but makes up for it with a convenient and user-friendly platform.

Filed under: Blogging, , , , , , ,

One Response

  1. [...] the time you need to keep things running, get ready to start scheduling your posts in advance. Most blogging platforms allow you to schedule your post instead of publishing immediately. You can also use a program like [...]

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This information is brought to you by HuebnerPetersen's Dealer Marketing Services and Front Lines Marketing Programs. Please visit http://HuebnerPetersen.com for further information.

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