It’s a little ironic that “get started” doesn’t appear until step number three! The reality is, you need to take time to get comfortable with social media before diving in! Make sure to listen for a while and then take the time to brainstorm and establish your angle. THEN, jump on in!
1. Pick your platform
Start with using one social media outlet. See how it goes and how it evolves before adding others to your mix. You don’t have to jump in and start with Twitter, Facebook, YouTube, and a blog all at once. Ease your way in.
We recommend starting with a blog or with Twitter. A blog allows you to start building content, to establish a voice, and it forces you to get in the habit of monitoring and writing. Twitter is just easy to use. It’s the easiest platform to build a following and with only 140 characters you don’t have to stress too much about writing.
Regardless of what we recommend, the best bet is to pick the social media platform that appeals the most to you. What’s most interesting to you? Where are you aching to get started. The more excited you are about the platform you start on the better you’ll do.
2. Build your profile
Regardless of the social media platform you choose, you’ll need to build a profile of some kind. Fill out your profile completely and think about what you want viewers to know about your RV dealership at first glance. Be clear and be interesting. We all know how important first impressions are, and in the realm of social media, you’re profile is where you make that first impression. Make sure to upload and image (your logo) and make sure it’s not blurry, it doesn’t get cut off, and it’s recognizable.
3. Start participating
Take the leap and publish a blog post, send a tweet, update your Facebook status, post a picture on Flickr, share a video on YouTube, or Digg something cool! Take what you’ve brainstormed and start participating in the conversation. Don’t do too much too fast, but be consistent. Set goals for yourself like 2 tweets per day, 1 blog post per week, 5 Facebook updates a week. At first, this might help ensure that you are consistently participating and getting the hang of it.
4. Expand your presence
Take the time to master your one social media platform. When you feel like you’ve got it down pat, then think about expanding and adding another platform to your RV dealership’s efforts.
You’ll do much better with social media if you have a focused plan going into it. Make sure to take the time to listen, learn, and understand how the social media conversation flows.
Filed under: Step-by-Step, Blogging, Facebook, Getting started, ideas, Listening, rv dealership, social media, Twitter
[...] Step 3: Get Started [...]