Just what exactly are you going to talk about when you start dipping your toes into social media? You don’t want to jump right in with nothing to say! An important part of developing a social media strategy for your RV dealership is to figure out your angle.
Your angle shouldn’t be a barrage of units and prices or a “sale sale sale” message. With social media, you’re not pushing a message, you’re engaging in a conversation, so it’s important to think about what kind of conversation your can initiate and how it will benefit both you and your audience.
Not sure on how to come up with an angle for your dealership? Here are a few quick starting points:
Focus on what you do best.
You can use social media to communicate your strengths to your customers (and potential customers). Think about what your RV dealership is known for. Customer service? Superior RV service techs? A huge parts department? Fair prices? Pick what you do best and drive that point home. Don’t try and run the gambit and be everything to everyone, think about your bread and butter and build your social media communication around that.
What are people talking about?
We covered last week how important it is to listen before talking in the social media world. When you know what people are talking about, it’s easier to make your message and content relevant. What does your target audience talk about online. Make a list, where can you add value, opinions, and ideas? What’s most important to RVers — not what you think is important, but what they really care about. Communication is easy when you know what people are looking for.
Think about what’s missing.
Don’t just listen for what people are saying, pay attention to what they’re not saying. After spending the appropriate time browsing and checking in on RV blogs, RV customers, travel talk, and camping wisdom, you’ll have a good idea of what information is missing. What needs to be said that isn’t? Where can you fill in the gaps. Make a list and put that information out there!
What do you enjoy conversing about?
When you talk about RVs or RVing to your friends and family, what does the conversation entail? What interests people? What interests you? Work to make your social media interactions feel like personal conversations. Next time you talk about RVing take mental notes, be aware of what people respond to and where they have strong opinions.
Once you’ve thought about an angle, make a list. Write down your topic ideas. Get a list going with many cohesive ideas. Once you understand what you want to talk about and have a bunch of ideas ready to go, it’ll be time to dive on into the social media pool!
*”Divide, and Concur” compass image by fangleman
Filed under: Step-by-Step, Strategy, what to write, Getting started, ideas, learning, Listening, planning, social media, social media strategy, what to write
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