Social Media for Dealers

A resource from HuebnerPetersen's Dealer Marketing Services

Time to start your blog.

Time to blog!

You’ve heard a lot about blogging, it’s becoming a staple on many websites (we’ve discussed it here and here).  If you haven’t yet started a blog, it might be time to start thinking seriously about one.

Here are three keys to think about before starting your blog:

1.  Your theme

What will be the focus of your blog?  Ideas: RV repair, road trips, RVing in the USA, Day in the life of an RV man, Campfire Stories, cooking on the road, The best way to see Cali, Our take on travel.  There are million ideas to build your theme around.  You won’t have to stick hard and true to one topic, but structure will help you connect with your audience.

2.  Your writers

Will you be the sole writer?  Can you handle that amount of work?  Will you enlist other writers?  Who?  What are you expectations (number of posts, length, etc.)?  You might not need to know this right away, but as you get into blogging, think about what would make for an ideal writing situation.

3.  Your blog’s location

You need to make sure you either house your blog on your website or you link to your blog.  Talk with your tech people and web guys.  Can they add a blog?  What platform do they recommend?  How easy will it be for you to publish and where will the post show up?  Here are some blogging platforms to check out:

You don’t have to nail down every detail, but if your thinking about blogging, start thinking seriously.  It’s time to get going and get blogging!

Image via kpwerker


Filed under: Blogging, The Basics, what to write, , , , ,

2 Responses

  1. [...] can your RV dealership build a stronger online presence?  Start a blog where you answer RV questions and provide RV tips, post videos of RV maintenance tasks, post [...]

  2. [...] Submit your blogs If you start a blog at your dealership (which we highly recommend, here and here), make sure you get it listed in blog directories.  Setup a profile on Technorati, a blog [...]

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This information is brought to you by HuebnerPetersen's Dealer Marketing Services and Front Lines Marketing Programs. Please visit http://HuebnerPetersen.com for further information.

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