Is the time you put into building up social media for your dealership really worth it? If you go about it correctly, and you invest the time and energy, you’ll most likely find a return on your investment. Check out this quick video presentation “Social Media ROI: Socialnomics” (video from author of the book Socialnomics, Erik Qualman):
Social media can have a huge impact on your business. Social media is cost effective and can positively impact many facets of your dealership. It can increase customer contact, optimize your customer service, advance your systems, strengthen customer relationships, and increase sales. BUT, just like anything else, you get out of it, what you put into it.
More info on the brands/companies mentioned in the video:
BlendTec: Will it Blend?
Naked Pizza: @NAKEDPIZZA, Naked Pizza on Facebook
Gary Vaynerchuk: @garyvee, Wine Library TV, Crush It!
Ford’s Social Media: Ford on Twitter, Ford on Facebook, Ford on Flickr, Ford on YouTube
Filed under: Strategy, The Basics, business, customer service, customers, Facebook, Getting started, marketing, Resources, social media, social media presence, tools, Twitter
